Archive | December, 2016

How to Write What People Want to Read

One of the biggest secrets to success when it comes to blogging is knowing how to write content that people will want to read.

How to Write What People Want to Read

Note that this isn’t really about the way you write. Or at least that’s only part of the puzzle.

Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.

Clickbait

A good place to look for answers is “clickbait”. Clickbait is any content that is designed to get clicks, even if it isn’t entirely honest in how it goes about it. Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them.

For instance, you’ll see things like:

“10 Tips to Transform Your Body – Number 4 Changed My Life!”

“You’ll Never Believe What Happens to Woman in This Shocking Video!”

“This Marketer Boosted a Facebook Post: What Happens Next is Awful”

For most people the curiosity/promise of the title will elicit a click even if the content doesn’t live up to that promise.

Clickbait does work and can generate a lot of visits to your website. The problem is that it’s also misleading and as such, it can damage your branding.

The trick is to take what works about clickbait and to use it in a more honest manner.

The Right Type of Title

So let’s ask ourselves: what is it about clickbait that makes it so successful?

The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t lacking or deceptive.

Clickbait is even more successful thanks to the sheer drought of interesting content on the web. How many fitness sites have you been to where all the articles are on “10 ways to get abs” or “how to eat clean to lose weight”. This content is so repetitive, and most people have seen similar renditions of it already.

The key then is to create content that offers something genuinely interesting, that people haven’t seen a thousand times before and that sounds interesting.

For a fitness site, that could look like this:

“How my fitness addiction nearly ruined my relationship”

“Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat”

“Why bodybuilders are stronger than powerlifters”

These titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to offer some really great content that truly helps other people. That’s how you get clicks and build fans!

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Create Multiple Streams of Online Income

Creating multiple streams of income is an important strategy in business. Unfortunately, it’s probably one of the main things that is missing from your financial plan.

Multiple Streams of Income

One reason earning multiple streams of income is important is that you are not dependent on any one source of income. There are times when some income streams will do better than others. For example sunglasses probably sell more in the Summer and collect dust in the Winter. The same idea applies to seasonal businesses such as those which thrive during the holidays, but produce little sales or income any other time of year.

The internet is making it easier and more affordable than ever for anyone to develop multiple streams of income. For example, many people start by joining free or low-cost affiliate programs and business opportunities which can immediately provide high-quality products to sell, along with a rewarding compensation plan for the successful affiliate.

Another advantage of affiliate programs and online business opportunities are the built-in training programs provided by the companies who offer these programs which are often as good or better than some of the top business courses taught in colleges around the world. A dedicated affiliate marketer who is serious about learning how to build a successful business online can not only achieve a full-time income from their pursuit, but gain the equivalent of a business degree in experience along the way without any actual investment required other than their time and commitment.

An additional upside to affiliate programs and online business opportunities is the opportunity to earn residual income. Many products that are available to market and sell online as an affiliate are setup so that when you introduce someone to the product, you will get paid a generous commission every month for the life of the customer. And the good news is that it’s just as easy to sell a product that pays you a one time commission as it is to sell a product that pays you a residual commissions every month. Therefore, focusing your efforts on products that pay residual income is a way to increase the strength and longevity of your online income streams.

Once a person has achieved some success with affiliate marketing, they will have the experience and skills needed to start developing multiple streams of income by adding additional affiliate products and/or business opportunities to their online income streams portfolio. In reality, there are no overnight successes, but to the affiliate marketer who has developed their own website, email list and brand online, adding additional income streams to their business becomes as easy as sending an email to their subscribers, or adding a new product promotion to their website.

I hope these ideas give you some insight and encouragement to take action and start creating at least one new income stream today. On the internet, your next paycheck is literally just a few clicks away…

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Work at Home Freedom

When you are working at home you can decide when you want to work. Since you are your own boss, you can structure your business in a way that works best for your situation. What’s more, it can vary from day to day if you don’t like to be in a rut doing the same thing all the time.

Work at Home Freedom

There are a number of ‘the best things about working at home’ and one of the primary ones is that you don’t have to be shocked into consciousness by a noisy alarm clock. You can get up when you wake up. Another thing that will make you free is you can decide how many hours you will work each day. This too can vary. You can work for a while in the morning and finish up in the evening. It’s all good as long as you are taking care of business.

The idea of skipping the commute practically creates a state of euphoria if you have had to spend 2-hours driving a 1-hour distance. Don’t forget the drama of worrying the whole time that you will be late for work and what will happen.

If you work at home, you can get everything done that you need to do first thing. Then you can spend the day however you would like. Even if you can’t always take a day off, it’s very healthy to get out of the house on a regular basis for some space and ideally fresh air. Make a point of taking frequent breaks. Even 5-10 minutes with a couple deep breaths is refreshing.

Keep the time you have scheduled to work strictly productive. Reading email should definitely be restricted to say one-hour a day or less unless they are directly related to the customer service or support of your own business. Then of course they should be a priority and you should work as necessary to stay current. If you really want to shine, always respond within 24-hours – 48 at the max for exceptions like a day off, or holiday.

Whatever you do and however you decide to do it you are free! Don’t forget to enjoy it and remind yourself frequently that you are really lucky. In a good, relaxed environment there is every reason to believe you will spend your time wisely and achieve your goals .

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