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The Postman

Each day, the postman goes to the depot, collects his van full of letters and parcels and sets out on his route, delivering his packages. As he walks, he often comes across businesses and people that he sees every day.

The Postman

There’s one house in particular that he often has parcels for, and the owner always appears to be in. Over time, they developed a cordial relationship, trading comments on the news of the day and how each other’s lives are going.

Eventually curiosity gets the better of the postman and he asks the owner – “What’s in all the packages?”

The owner invites him to come back at the end of his route and see. The postman returns later in the day and the home owner invites him in and offering him a cup of tea, explains that they run a business for themselves from home. The packages are their products and sales materials, it’s hard work but they work at it every day, building their future independent of the rat race.

The postman in enthralled by this, he asks them what they are doing, and how they do it, he’d never thought of working for himself… Could he do it too?

The entrepreneur sits and explains a little. He tells the postman that it’s more important that you find something that you love to do and work at that, rather than just trying to sell something.

Finding a business that you can run for yourself, something that you love to do, or are enthused about every day, is the hardest part. If you can find that and make a business out of it, it makes everything else much easier.

Building a business that is centered around what you love and playing to those strengths makes each day an easier challenge. The postman considered all this and thanking the entrepreneur, set off home thinking about his own future. Ideas he had considered before but had no idea how to put into practice came to his mind.

Several years later, he returned to that same home owner, that same entrepreneur, he thanked him sincerely for his advice and the time he’d taken in explaining some of the challenges in starting one’s own business. He had taken all that advice and decided to try it for himself.

He told the entrepreneur about his own business, he had always loved brewing ales, and now he was running his own microbrewery. It had been a loved hobby for years, making his own ales and flavored beers, but he’d never thought before that that hobby could become a viable business.

It had taken some help from the bank and a few years to get running and get independent pubs stocking his produce, but in the previous year for the first time, he had been able to pay himself a full salary and had resigned from the post office.

Now each day he was able to work on something he loved, rather than just try to make ends meet.

So here’s my question to you dear reader… What hobby can you turn into your future gold? Think about this and develop a plan to liberate yourself by following your passion and turning it into a business.

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View From Above (Lesson on Perspective)

A hermit lived high on a mountain top above a township, and every day as the people below him scurried around, doing their daily tasks, the old hermit would watch.

View From Above (Lesson on Perspective)

He had everything that he needed on his mountain, there was plenty of food and supplies, he had a small vegetable garden near his cabin, and he kept a few animals to supply his needs, near a rock pool filled with water that flowed down from further up the mountain.

His life was quiet and content, after breakfast and his morning chores, he would make his lunch and take it to the rocky outcrop where he could sit and watch the activity in the town below.

The town was a long way down, the people running around performing their daily deeds seemed like ants to him, but even through all the bustle and busyness it seemed so peaceful. It looked to him like a great ballet or dance.

He watched the activities in the town every day, finally he decided that he would go down to the town and experience this beautiful ballet for himself. He took his coat and started down the mountain. As he descended, he started to hear strange noises, the closer he got to the town, the louder they became.

Finally, he reached the foot of the mountain. The noise here was almost deafening, everywhere he turned there were people rushing around doing tasks he couldn’t even begin to understand, as he tried to walk through the streets, he was getting pushed and jostled by the crowds of people.

He could not understand where the peaceful and beautiful ballet had gone.

Unable to take it anymore, the hermit fled from the town, back to the safety of his mountaintop. Arriving home, he went to the outcrop and looked down again upon the town, to his amazement the beauty and silence had returned. He could still see all the ants rushing around below, but there was no noise anymore, all the screaming sounds and mixture of voices were gone, replaced with the serene silence he had always heard before.

He sat down and stared in amazement, asking himself how could such peaceful beauty come from such noisy chaos?

In our lives and businesses, we’ll often feel overwhelmed by what’s going on around us, but is it really the stressful pressure-cooker we believe it to be? When we feel overwhelmed, our natural response is to give up, to break down. But instead whenever you feel those times approaching, try to step away from the daily issues and look back at them from afar.

Often, you’ll find that the situation or decision that you have lost control of, that is stressing you out, when you step away from it and see it without all the other clutter, it’s not half as bad as you think, and often when you view it from the outside (looking inwards) you can see the solution clearer than you would when you’re right inside the problem.

Each day, take a moment out, step outside of your business, your problems, find your ‘mountaintop’ and look down on your life from there.

It’s all about your perspective, when the one you have isn’t serving you, simply get up and go to another side of it.

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Add this Word Now to All of Your Campaigns

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.

Now

So how can you capitalize on the brain’s need to take action without thinking?

By adding one word to your campaigns right now.

After all, people want what they want right now.

Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act.

So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediately.

Pssst… Are you still wondering what the word is?

Now you better pay attention and add this word right now to your social media posts, ads, calls to action and so forth.

Yes. Now. 😉

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Do You Have a Big, Fat, Hairy _____?

This is the ONE thing you must have that makes everything else fall into place.

Do You Have a Big, Fat, Hairy _____?

Here’s a riddle for you:

What one thing MUST you have that gives everything in your life purpose and makes your life far more exciting? And when you don’t have it, everything is dull, boring and monotonous?

Let me put it another way – are you leaping out of bed in the morning, eager to get going?

Are you excited to work 12 hours in a day?

Do you look forward to your future so much, you almost can’t sleep at night?

If not, then you don’t have a big, fat, hairy goal – that one thing you want more than anything else in this world.

This should be a goal that gets you so revved up, you cannot stop thinking about it and working on it. You want to put in long hours and do whatever it takes – no matter how scary or new – to make it happen because it means so much to you.

This goal is your reason for living and because of it you look forward with eager anticipation towards the future.

You’ve heard plenty of stories about overnight successes.

Someone starts a company and BAM! They sell that company for 10 million or maybe 100 million dollars.

And all you can think is, “Wow, I wish I could do that!”

You can. All it takes is several years of working 12 hours a day, 7 days a week on your big hairy goal.

That – believe it or not – is how you become an overnight success.

When you hear about the 7 or 8 figure sale of a new company, what you don’t hear about is the long hours the founder put in to make that company work.

So how can you possible put in such crazy hours? It’s easy, when it’s your big goal. When it’s what you want to do more than anything else, then it becomes as pleasurable to you as hobbies are to other people.

Find your big fat hairy goal, whatever it might be. And then don’t let anything stop you from achieving that goal.

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Do You Have a Big, Fat, Hairy _____?

This is the ONE thing you must have that makes everything else fall into place.

Do You Have a Big, Fat, Hairy _____?

Here’s a riddle for you:

What one thing MUST you have that gives everything in your life purpose and makes your life far more exciting? And when you don’t have it, everything is dull, boring and monotonous?

Let me put it another way – are you leaping out of bed in the morning, eager to get going?

Are you excited to work 12 hours in a day?

Do you look forward to your future so much, you almost can’t sleep at night?

If not, then you don’t have a big, fat, hairy goal – that one thing you want more than anything else in this world.

This should be a goal that gets you so revved up, you cannot stop thinking about it and working on it. You want to put in long hours and do whatever it takes – no matter how scary or new – to make it happen because it means so much to you.

This goal is your reason for living and because of it you look forward with eager anticipation towards the future.

You’ve heard plenty of stories about overnight successes.

Someone starts a company and BAM! They sell that company for 10 million or maybe 100 million dollars.

And all you can think is, “Wow, I wish I could do that!”

You can. All it takes is several years of working 12 hours a day, 7 days a week on your big hairy goal.

That – believe it or not – is how you become an overnight success.

When you hear about the 7 or 8 figure sale of a new company, what you don’t hear about is the long hours the founder put in to make that company work.

So how can you possible put in such crazy hours? It’s easy, when it’s your big goal. When it’s what you want to do more than anything else, then it becomes as pleasurable to you as hobbies are to other people.

Find your big fat hairy goal, whatever it might be. And then don’t let anything stop you from achieving that goal.

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Selling Online? Do This to Increase Conversions

You might think this is getting rather picky, but I’ve found it flat out works.

Selling Online? Do This to Increase Conversions

When advertising anything with a price, lower the left-hand portion of the price and test it against your original price.

For example, if you’re currently selling your ebook for $10.00, lower the price to $9.99. Yes, I know it’s only a penny, but look at the left side of those two numbers – 10 versus 9.

People aren’t all that logical. They’re not good at math, either. So while you and I know it’s only a lousy penny, somewhere in their brain they are perceiving one price as being ten bucks and the other prices as nine bucks.

Try it. You’re going to be pleasantly surprised at the increase in sales.

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15 Great Infographic Ideas

Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy?

15 Great Infographic Ideas

Maybe it’s because they’re fun to look at and read.

Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way.

Or it could be that infographics are sort of a treasure hunt for the eyes and mind – you never know exactly what you’re going to find, where you’re going to find it or how it will be presented.

Here then are 15 ideas for your next infographic:

1: Show ‘how to.’ Give instructions in infographic style to demonstrate how to do something. These work great at explaining difficult or complex things and can be used in conjunction with a tutorial-type of article. Example: “How to Make the Best Strudel.”

2: Do a roundup. There are various types of roundups such as reviews, products, quotes, favorites, methods, etc. Example: “Best Advice from 12 Celebrities on How to Break into Show Business.”

3: Explain the process. You can break down and simplify a process using an infographic so that’s easy to understand. “From Raw Fabric to Fashion Dress in 12 Steps.”

4: Break it down. Just as you can break down a process into steps, you can also break down the components of just about anything. “7 Things Every Successful Website Has.”

5: Show ‘the world of ___’. You can use an infographic to visually show everything within a certain realm: For example, “Beers of Washington State,” “Teas of India,” etc.

6: Charts and tables. Explaining how the price of Bitcoin has gone up is one thing: Demonstrating in an infographic how it’s gone up, where it’s projected to go and how much is traded is something entirely different and much easier to grasp.

7: Compare and contrast. This might be before and after, the new way versus the old way, or your product or service versus a competitor. For example, “How XYZ Company Stacks Up Against ABC Company.”

8: Show the timeline. This could be the evolution of just about anything relevant. For example, “The history of Amazon.”

9: Show the hazards. This could be mistakes, warnings, myths and so forth of a particular topic. For example, “The 7 Dangers of Streaking.”

10: Research and survey results. Showing your data in infographic format makes it much easier to grasp and understand. Example: “Survey Results: What Women Want from Men.”

11: Event Timeline. Let’s say you’re giving a conference. You can show the timeline of events during the conference in an infographic to show what’s happening and when it’s happening, and to build interest and excitement. “Belly Lint World Conference, 2018.”

12: Tell a story. Think of a picture book, only in infographic form. “The Adventures of a Newbie Marketer.”

13: Flow charts. How do you show the process of something? Or your family tree? Or an organizational chart? Make it into an infographic. For example, “The History and Family Tree of the Neidermeyer Family.”

14: Biography. This is a person’s history in timeline form illustrated in an infographic. This is the perfect way to show someone’s life succinctly and in an interesting fashion. Example: “The Life and Films of Cary Grant.”

15: Make a list. These are great for communicating all sorts of content. For example, the list you just read could easily be turned into an infographic.

Gather your infographic content, contact your graphic designer, and you can have your infographic perfected and online in just days.

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Bitcoin for Newbies, or…

“What’s All This Bitcoin Fuss, Anyway?”

Bitcoin for Newbies

A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency.

The father asks, “9.79? What do you need $11.64 for?”

Yes, the value of Bitcoin can change nearly that fast.

So what exactly is Bitcoin, and why is its value going through the roof?

Bitcoin was invented by an unknown person or group of people, under the name of Satoshi Nakamoto, and released as open-source software in 2009.

Bitcoin is a cryptocurrency and worldwide payment system.

And it’s also the first decentralized digital currency. This means the system works without a central repository or single administrator.

The system is peer-to-peer – transactions take place between users directly and without intermediaries.

The transactions are verified by network nodes, and then recorded in a publicly distributed ledger called a blockchain.

Bitcoins are created as a reward for a process known as mining, which we’ll cover in a moment.

And of course Bitcoins can be exchanged for other currencies, products and services.

You can also hold Bitcoin as an investment, which is how so many Bitcoin fortunes have already been made.

The most famous example of this is the “Bitcoin Pizza.” On 22 May 2010, Laszlo Hanyecz made the first real-world transaction by buying two pizzas from Papa Johns in Jacksonville, Florida, for 10,000 Bitcoin (BTC.)

In May of 2017, Business Insider reported that those same 10,000 Bitcoins were worth $20 million (15.4 million pounds)

Pretty amazing, right?

Fast forward to November 28th, and those same 10,000 Bitcoins are now worth $100 million.

That’s $50 million per pizza.

At the time of the pizza transaction, you can imagine that Laszlo was pretty psyched. He’d just gotten two pizzas for some ‘play money.’ Score!

Fast forward and Laszlo is likely kicking himself black and blue over having purchased what will likely be the costliest pizzas ever – past, present and future.

Now I know what you might be thinking: “That’s probably as high as Bitcoin is going to go, right?”

Maybe. Maybe not. People have been saying for months that it can’t go any higher, and then it does.

Some say Bitcoin is like the stock market, only greatly sped up. Yes, it might go down now and then. But it will self-correct and head back up again.

They believe this because with world events being so volatile, and people having less and less faith in traditional currency, it’s bound to continue to increase in value.

Maybe so.

Let’s dig a little deeper:

Bitcoin Units

One unit of account of the Bitcoin system is a Bitcoin.

A Satoshi is the smallest amount within Bitcoin, representing 0.00000001 Bitcoin, or one hundred millionth of a Bitcoin.

A Millibitcoin equals 0.001 Bitcoin, or one thousandth of a Bitcoin or 100,000 Satoshis.

On August 1, 2017, Bitcoin split into two derivative digital currencies, the classic Bitcoin (BTC) and a hard fork, Bitcoin Cash (BCH).

Bitcoin Wallets

Wallets are actually software programs where Bitcoins are stored. It’s sort of like a Bitcoin bank account, only without the bank. You can send, receive and store Bitcoins in your wallet.

Naturally, Bitcoins are virtual, so they aren’t really in your wallet. Rather, it’s a way of keeping track of who owns what.

There is a private key or secret number for every Bitcoin address. Those are saved in the Bitcoin wallet of the person who owns the balance. Confusing? A little bit, until you actually use a wallet and see how it works.

There are two main types of wallets – a software wallet is one that you install on your own computer or mobile device. You are in complete control of your coins with a software wallet, but you’re also responsible for installation, security and maintaining the wallet yourself.

That’s why a lot of people choose a web wallet, or hosted wallet.

Because a third party maintains the wallet, it’s much easier to use. But you’re also having to trust the provider to maintain high levels of security to protect your coins.

If you are a beginner with Bitcoin, we recommend you try one of the following wallets:

Coinbase – a web wallet that is highly popular and easy to use.

Blockchain – one of the quickest and easiest Bitcoin web wallets.

Electrum – a highly secure wallet you install yourself.

Bitcoin Exchanges

Okay, you’ve got a wallet. Now how do you get your first Bitcoins?

Usually it’s through a Bitcoin exchange. You can use a credit or debit card to make your first purchase, but we’d like to offer a word of caution:

Not all Bitcoin Exchanges are legitimate. Some pop up out of nowhere, take people’s money and disappear.

Naturally, you want to use an Exchange that’s been around for awhile – one you can trust.

Here are three Exchanges that have proven track records:

Coinbase

Coinmama

BitPanda

Let’s talk about Bitcoin Mining

We mentioned earlier that you can get Bitcoins through mining.

According to Investopedia, Bitcoin mining is the process by which transactions are verified and added to the public ledger, known as the block chain, and also the means through which new bitcoin are released.

Anyone with access to the internet and suitable hardware can participate in mining.

But… it’s not as easy as it sounds. And the bill for equipment and the electricity to run that equipment and keep it cool can get expensive.

Bottom line: You’ve got to know what you’re doing. You can go online and spend a few days researching this if you’re interested.

Or you can let someone else do the mining for you. True, you won’t make as much Bitcoin, but you also won’t be paying for equipment and spending your time making sure everything is running properly, either.

Cloud Mining

With cloud mining, you purchase a mining contract in someone else’s mining operation. You’re helping them purchase machines, maintain them and so forth, and for that you get to share in the profits.

Depending on the contract you choose, your investment can be large or small, long term or short term.

You pay the upfront cost in Bitcoins, and sometimes they even take credit cards. Then they take care of everything.

If everything goes as planned, you receive a continuous influx of Bitcoins into your personal wallet.

Some mining contract providers charge fees thoughout the contract. Others only charge fees up front. So be sure to calculate these in to see what your true return is.

It is possible for a mining contract provider to go bust, so this is not risk free. But it can be a great way to increase your stash of bitcoins.

Proven Cloud Mining Companies 

While this list is by no means extensive, it does give you a good place to start looking for your cloud mining company:

Bitcoin Pool https://pool.bitcoin.com

EOBot https://www.EOBot.com

Genesis Mining https://www.genesis-mining.com

Hashflare http://hashflare.io

Hashnest https://hashnest.com

MinerGate https://minergate.com/

TeraBox https://www.TeraBox.me

One More Thing 

If you remember back in the day, maybe about 20 years ago, there were a multitude of search engines. And then along came one search engine that initially used all the other search engines to find results. By aggregating the results of the other search engines, they were better able to find good results.

That little search engine was Google. Of course, they haven’t relied on other search engines for a very long time. But in the beginning their system worked better because they used the aggregate model.

There is a cloud mining contracts aggregator that works along the same line. Instead of doing their own mining, they look for the best results from other mining companies, and put together packages of those contracts for their customers.

The name of that cloud mining contracts aggregator is MINEX, and you can find them here.

The Big Questions

Is Bitcoin going to continue to rise?

And if so, how high is it going to go?

I’m afraid I don’t have the answers.

But I do know that a small investment made now does have the potential for a nice payoff later.

Never invest more than you can afford to lose. Ever. And do your diligence and research before investing with anyone, including any company mentioned in this article.

The term, “buyer beware” does indeed fit with anything and everything Bitcoin.

But who knows – one day you might be telling your kids how you invested in Bitcoin in early 2018, and retired the next year.

Anything is possible.

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You Are in Competition with Netflix

Well now, that’s a sobering thought, isn’t it?

You Are in Competition with Netflix

And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention.

Scary, right?

But before you give up and curl yourself into a self-defeated ball, consider this:

You have a message that no one else on the planet can deliver.

It’s your own unique perspective on the world and on your niche.

No one has your exact experience or viewpoint.

No one looks at things exactly as you do.

And no one on the planet can articulate your message like you can.

So beyond delivering what is uniquely yours, what makes for riveting, effective content that keeps your visitors reading, watching and consuming?

Effective content is:

1: Focused. Let your headline guide you and write from an outline so you don’t wander off track.

2: Conversational. Write in a friendly and welcoming tone. Use a style and vocabulary that is appropriate for your target audience – not your English professor.

3: Task Oriented. Write actionable content that solves problems. Keep in mind that boredom is one of those problems, so solve it by being interesting, too.

4: Concise. Use as many words as you need, but no more than that. You have no interest in wasting your reader’s time or putting them to sleep.

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Limited = More Value

You already know all about scarcity. The scarcer something is, the more people want it.

Limited = More Value

That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it.

For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold.

But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sold. Yes, we use deadlines and then promise not to sell any more after that deadline.

But what if we used it in a slightly different way…

Imagine you have different levels of participation in a product launch.

For example: You will sell only 10 copies at $2,500 each that includes actual coaching and one-on-one time with you for 12 weeks.

You’ll sell only 100 copies at $1,000 that includes group coaching for 12 weeks.

You’ll sell 200 copies at $500 that includes the “done for you option,” which is also included in the higher levels, too. But there is no coaching at this level.

And you’ll sell 1,000 copies that don’t include coaching or the done for you option.

Then you place counters on your site that tell how many copies of each have sold.

Yes, this will take some guts. After all, what if something doesn’t sell? But that’s also the fascination factor, too.

People will continue to revisit the page just to see what’s selling.

And what happens when there are only 6 or 5 or 4 copies left of the highest option? Suddenly they’ll start selling FASTER.

The last copy or two will likely FLY off the shelf.

You’re adding a new brand of scarcity, a higher level of fascination and interest and accommodating people’s needs.

You might think of this as a new way of upselling, or a more transparent method than using one time offers. It’s up front, honest, and lets people decide ahead of time what they want.

And if they don’t act fast enough, they will miss out, too.

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