Case Study: How to Get an Army of Affiliates PAYING You to BUILD Your List of Buyers

Yes, you read that headline right. In fact, you might even want to read it again.

You can totally get affiliates to PAY YOU for the right to send you buyers.

Case Study: How to Get an Army of Affiliates PAYING You to BUILD Your List of Buyers

I ran across this a couple of years ago, and I have to say I was impressed. In fact, I just about joined this myself, and I’m a seasoned pro. This was done by a group of seasoned marketers, but there’s no reason why a new marketer or marketers couldn’t do it, too.

Last time I checked, this funnel I’m about to describe is still up and running and going strong. I don’t want anyone to actually steal their exact system, sales copy and funnel, so I’m going to just give you the highlights and you can fill in the rest:

First you start with a sales funnel. You’ve got a squeeze page offering a terrific little “how to do marketing” type of lead magnet. Once visitors grab the lead magnet, or even if they try to click away without picking up the lead magnet, they are then directed to a sales page for an online marketing membership site.

The membership site has several levels, with the lowest level being free to join. Of course they highlight the free level in the headline to keep people on the page, and then they extoll the virtues of the other levels. Each level has more and better content, better support and so forth.

The free level is fairly basic, but does give enough info for a newbie to make a start in making money online.

And of course each level is more expensive than the previous level, with the prices skewed a bit to encourage visitors to choose the highest level.

I’ll give you an example of that pricing to give you an idea of what I’m talking about:

Level 1: Free

Level 2: $29 per month

Level 3: $44 per month

Level 4: $49 per month

These aren’t the exact price points they used, but you get the idea. You see there is very little difference between level 3 and 4 in terms of price, but in terms of content there is a big difference.

This is a great psychological strategy, because it gets the prospect to study the differences between levels 3 and 4 while forgetting all about level 2.

And of course if they’re going to get a paid membership, they’re most likely to choose level 4.

The content is drip fed each week…

…and if you’ve been paying close attention, you’ve realized I haven’t really shown you anything new yet.

Here it comes, so hang on to your seat, because THIS is how you get affiliates to PAY you to send you a list of BUYERS:

(I love this bit!)

All of the levels offer a built-in affiliate program that sets the affiliates up to sell their own memberships for all of the levels they qualify for.

This means if they are a level 2 member, they can give away level 1 and sell level 2. If they happen to sell level 3 or 4, they still get paid, but not as much.

But if they are a level 4 member, they get to sell all four levels and KEEP ALL the money.

That’s right – they get to keep 100% of what they sell if they are level 4.

I hope this is making sense. It sounds complicated at first, but it’s actually fairly simple once you understand the concept.

Thus you’ve got affiliates paying (in our example above) $49 a month for the privilege of selling memberships and keeping all the money.

That’s a great deal for the affiliates, right? Absolutely. You can see why I almost jumped on it.

The affiliates don’t have to worry about hosting, fulfillment or any of that stuff, because the membership takes care of all of that.

The affiliate gets a unique salespage URL, squeeze page URL and membership area.

The content is automatically drip fed into that member’s area. The subscriptions are managed for them, the levels are managed for them… all they have to do is make sales by promoting their squeeze page URL.

The affiliate gets to build a list of prospects and buyers simply by promoting the URL, and of course they are earning residual monthly income, too.

The list of prospects and customers stays in the system and cannot be exported. Affiliates can only email their lists from inside the system. So if they drop out and stop paying their monthly fee, they lose their lists.

This can make for some very sticky affiliates who never leave.

Now for the icing… in the terms and conditions, it is made explicitly clear that the membership site operator(s) have access to all of the prospects and customers who sign up.

This means they can email prospects and customers any time they like, making any offer they like. PLUS the site owners can also place offers in the membership area as well.

Now think about what I just said… affiliates are paying you $49 a month (or whatever price point you choose) to be able to build you a list of prospects and customers.

And the affiliates are getting a terrific deal, too, getting 100% monthly commissions and the ability to email their customers and prospects from within your website.

It’s a true win / win for everyone involved, and done correctly it can yield a tremendous amount of prospects and buyers for you, as well as excellent monthly income to pay for a very nice membership site and have money left over.

When I heard about this, they were making five figures a month from the membership site fees alone. This doesn’t include what they were earning from mailing to their ever-growing email lists, or from the special promotions they continually placed in the members’ area.

Imagine if you were earning 5 figures from your membership site AND having a team of affiliates working hard to build your list of prospects and buyers. Sweet.

I wish I had started my first site this way – I’d probably be retired today.

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Is Your Sales Funnel Earning $24,000 per Month Automatically?

If not, then read on…

Is Your Sales Funnel Earning $24,000 per Month Automatically?

And by the way, this is an advanced variation of the Skype slots technique taught earlier. You might start with that one, and then graduate to this one when you’re ready.

If you think about what’s living in the ocean, you’ll realize there’s everything from so-small-you-can’t-see-it plankton, to whales the size of apartment buildings.

The same holds true for people on your lists and in your funnels.

There’s the freebie seekers and tire kickers who will never become customers. Yes, I suppose you could say they’re the plankton. And they get directly or indirectly eaten by most everything else in the sea.

Working your way up, you’ve got tiny fish, bigger fish, crazy big fish, dolphins, small whales and HUGE whales.

Which is to say, you’ve got buyers who will buy the $7 ebook, ones who purchase the $47 product, some who buy the $297 course, and even a few who will spend thousands of dollars if you let them.

But if you’re not providing these big spenders with the opportunity to spend big money, then YOU are missing out. Big time.

So let’s talk about trust. Someone joins your list and doesn’t know you from the hairball your cat threw up last week.

But they read your stuff, like it, and buy that $7 ebook.

Wow, they’re impressed and they want more. They purchase that $47 product of yours, devour it, and want more.

So they buy the $297 product and they’re still happy. In their minds and hearts, you have progressed all the way from stranger-danger to THE ALL-KNOWING EXPERT, and they are looking to you for the answers.

So what do they want? Depends on your niche, of course, but let’s say it’s online marketing and they want to build a five figure a month funnel.

Think about that – five figures a MONTH. Very doable, but they need help.

They’ve purchased your comprehensive, A-Z course that tells them exactly what to do every step of the way. For this privilege, they’ve paid $297, or $497, or whatever you charge for your very best course – the one that is worth FAR MORE than what you charge.

Now then, you have identified them as being either a very big fish, or perhaps a whale. So what do you do?

99 out of 100 marketers at this point will try to sell them an affiliate product. Big mistake.

Remember, in their eyes YOU are the expert. So why are you trying to sell them somebody else’s course? It doesn’t make a whole lot of sense to them at this point. Maybe in a couple of months if they haven’t purchased anything else, THEN you sell them on someone else’s product. But right now YOU are what they want.

So here’s what you do – immediately after the sale of your big course, you offer them your personal one-on-one help in building their 5 figure a month sales funnel.

Once a week they can jump on Skype with you for an hour and ask you ANYTHING. You will hold their hand, keep them accountable and help them to build that funnel FAST.

And for this one-on-one help, you will charge $2,000 a month. Or more or less, depending on how comfortable you are. I know major marketers who charge $3,000 to $5,000 for this exact type of coaching.

Of course, this is only going to appeal to people who are truly serious and also have the money to invest in their future. These are the same folks who can afford to outsource most everything on their funnel, as well as pay for advertising to immediately begin making real money.

If they don’t take your offer right away, you make the offer again in a day, and again and again over the next couple of weeks.

But you only take 10 or so clients at one time, because hey, you are investing your time into this and you only have so much time in your day.

Things to know:

This is an offer you make in-house only. No big launches, no affiliates. It’s only for the big whales on your list who know you, trust you, and are serious about getting real results fast.

Yes, $2,000 or more sounds like a lot. But for the right kind of client, it’s an outstanding investment. For example, $2,000 a month to build a five figure a month income? It’s a no–brainer if they have the money.

Clients who take your offer will naturally get better results and FASTER results because of your coaching, compared with those who go at their own pace with your course.

You are keeping them on track, keeping them accountable, and helping them overcome any obstacles they might face. Plus when people invest that kind of money, they get serious about what they’re doing.

Because you already have a step-by-step course, everything is already laid out for them. Thus you won’t have to worry about teaching a lot of detail on the calls. Instead, you’re focused on helping them make serious progress fast.

If you’re not comfortable starting at $2,000, then pick your own number. Get testimonials from your clients, and increase your fees accordingly.

If you took a poll of online marketers who make more than $100,000 per year, I bet you’d find that at least 4 out of 5 paid for 4-figure a month coaching when they were learning. That’s why they make six figures now.

One last thing: If you have 10 clients each month paying you $2,000 a month, that means you are starting each month with $24,000 of income. And that’s in addition to the rest of your marketing efforts.

Nice!

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Make $500 a Week Selling Skype Slots

Okay, your results will vary on this one. Frankly, I don’t see any reason why a person can’t make $500 per DAY, but as always, it depends on what you do with the info I’m about to share with you.

Make $500 a Week Selling Skype Slots

First, there is a stipulation – you must be really good at something that others want to know about. For example, if you’re really good at solving a particular problem or reaching a particular goal, then this might be right for you.

Let’s say you know how to list build like crazy while spending very little money. Or you know how to write copy that converts, or how to get far more done in less time, or how to get podcasters to interview you, or…

The possibilities are endless. As long as you have a skill or knowledge that other people need and want, you can do this.

If you don’t, first get a skill and then do this.

And by the way, you’ll find this work rewarding and interesting. Plus you’ll make new friends, associates and business partners, too.

You can do this if you have a list, (best option) if you’re willing to advertise, if you’re willing to do guest posting, etc. Really, any method of getting qualified traffic can be used.

You’re going to advertise 30 minute brainstorming, troubleshooting or mentoring slots. Choose the term that works for you.

And you can do this in any niche, by the way, not just online marketing.

Charge a low fee when you start out – maybe $99 for 30 minutes. Once you gain testimonials and experience – which shouldn’t take more than a couple of weeks – significantly increase your price.

Ask your clients to send you any info you need for the call ahead of time. For example, if you’re doing website consultations, then of course you’ll need their URL. If you’re doing personal coaching, you might ask them what their biggest obstacles are, and so forth.

This allows you to prepare for the call. Later as you gain more experience, preparation won’t be as necessary.

But in the beginning, you want to build your own confidence so you instill confidence in your clients. Plus, you want to be able to give them the best advice possible. And sometimes that might mean doing some research prior to the call, especially if you’re somewhat new to the topic.

Personally, I’ve paid people as much as $1,000 for 30 minutes of their time. In return, I once saved 3 months of work and $5,000 in capital (I had a business idea that I learned from my expert wasn’t viable.)

And I’ve easily made 5 figures from just one consultation, resulting in a huge return on my money.

So yes, people DO pay for information, guidance and one-on-one help. And yes, you are providing a valuable service, assuming you know your topic.

You don’t need to be famous in your niche. You don’t need to be a guru. You just need to have a skill or knowledge that people want.

Do other people turn to you for advice? On what topic?

There’s your niche.

Have faith in yourself and your knowledge and you’ll do fine.

Be sure to ask the right questions. In fact, you might keep a list of questions handy. Once you know where your client is in whatever process you’re teaching, and where they want to go, then you can help them.

That last sentence, by the way, is a goldmine. Here it is again:

1: Find out where your client is in the process you’re teaching. How far along are they? What have they done so far? What are they about to do? What results have they gotten so far?

2: Find out where your client wants to go. What is their end goal? How do they plan to get there? Why do they want to get there?

3: Use your knowledge to help them get to where they want to be. What are they missing? What don’t they know or realize? What obstacles can you help them overcome? What shortcuts can you show them? What should their plan be? What is their very next step?

Things to know:

    – Done right, you can get clients to book regular weekly time slots. For example, let’s say someone wants you to teach them different ways to get traffic.

    On the first call, you might only have time to teach them one method.

    Let them know you have a dozen more proven methods you’d be happy to teach them – given the time – and offer a weekly slot.

    If they actually take your advice from the first call and start to see results, they will be back.

    Or perhaps someone just needs you to keep them on track and making progress. You are now their coach, so naturally they’re going to be booking a weekly time slot with you.

    – Let your clients record the calls. They will forget 90% of what you tell them if you don’t let them record, so yes, just let them.

    – Provide tons of value, but forgo the firehose. Let’s go back to the traffic example: It’s better to teach one method of traffic generation really well so they can immediately put that knowledge to work, than it is to try to teach a dozen methods in 30 minutes.

    If you try to teach too much too quickly, they won’t have enough details or confidence to implement what you teach. Plus you’re robbing yourself of potential repeat business.

    – All you need to get started is a sales page offering your services and a Skype account. And use a scheduling service to schedule your appointments.

    – Once you raise your prices enough to justify it, you might record the calls yourself and have them transcribed and sent to the clients.

    This makes a nice added touch that provides real value, since they don’t have to go back to the recording each time to find out what you said.

    – Ask for testimonials. Don’t be shy about this. Follow up via email and ask for their opinion of the call.

    Ask specific follow up questions. If the answers you get back are positive, then ask for a testimonial.

    – If the answers you get back are negative, fix it.

    Maybe they didn’t understand something you said and were afraid to ask for clarification. Maybe they didn’t feel you understood their needs.

    Whatever it is, fix it and fix it fast. When you do, you’ll often have a client for life.

Perhaps the most valuable point of all is to relax and have fun. The more relaxed and confident you are, the better your ideas will flow and the better advice you’ll be able to give.

Plus it’s important that the client enjoy the call in addition to receiving great information.

Make it fun for both you and the client – as well as highly educational – and you’ll get plenty of referral business, too.

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